Increase your exposure

The MATS Annual Directory and Buyer's Guide is a full color, perfect bound publication composed of extensive show details and exclusive exhibitor information. The Directory and Buyer's Guide is available before the show through our website and distributed on-site for free at all mandatory registration points.

A 2010 post show survey of attendees and exhibitors confirmed that:

• 78% of attendees rely on the Directory to plan their time at the Mid-America Trucking Show.
• Attendees retain the Directory after the show for an average of 5 months or longer to aid their purchasing decisions.
• 2 out of 3 attendees pass the Directory & Buyer's Guide on to other professionals.

The Directory and Buyer's Guide is the most effective advertising vehicle to reach and stay top of mind with our attendees before, during, and months after the show.

For information regarding advertising in the Official Mid-America Trucking Show Directory & Buyer’s Guide, please e-mail Adam Weckman or call (502) 899-3892.

Our web site offers 24 hour a day access to everything the show has to offer. Our site is part of our continued commitment to showcasing our Exhibitor's products, ideas, and innovations to our Attendees. During the months preceding the show, the site sees more than 50,000 visitors each month. Visitors are registering to attend the show, using the floor plan and exhibitor search to develop their itineraries, and researching seminars and special events. Don't miss the opportunity to reach these potential customers, those planning to visit the show as well as those unable to attend.

Do you want to reach more than 300,000 members of the trucking industry every year?

As the most viewed feature of the Mid-America Trucking Show web site and one of the most popular sections of the Mid-America Trucking Show Directory & Buyers Guide, the Product Showcase is a perfect opportunity to expose your product and/or service to an attentive audience of tens of thousands of visitors per month.

Cost per entry: $300.00

Receive a complimentary MATS Product Showcase listing when you advertise in the Show Directory & Buyer's Guide with a 1/2 page ad or larger.

You're sure to get the attention of the Attendees and save postage in the process. Include your show promotion with our Attendee Invitations. Not only do you place your promotion in front of every prospective Attendee from the previous year, but the piece is sure to be read since it is coming from Mid-America and contains Attendee badges and express registration information. (Limited to a maximum of 4 companies/inserts).

• Cost: $6000 (8.5" x 3.66" Flat) - $8000 (8.5" x 3.66" Tri-Fold) + Exhibitor to supply inserts
• Close Date: February 15
• Current Sponsors:

Attendees will see your advertisement/show promo as they enter any of our high-traffic show entrances (South A, South C, West Wing). We will print your show promo as an adhesive decal and affix it to the entrance doors of a lobby of your choosing. Purchasing multiple ads side-by-side (6 max) will allow up to a 16'W x 2' tall message to every Attendee as the enter the doors.

• Cost: $1750 for 2 (1 Front, 1 Back)- 33"W x 24"H Decals + Exhibitor to supply artwork
• Cost: $3000 for 4 (2 Front, 2 Back)- 33"W x 24"H Decals + Exhibitor to supply artwork
• Close Date: March 15

Promote your company with imprinted pens supplied to MATS Attendees in all registration lobbies. These pens become walking advertisements as these individuals carry your company name around the show, providing additional exposure as they fill out questionnaires and surveys.

• Cost: $5000 + Exhibitor to supply pens
• Close Date: March 1

Registration badge lanyards can be imprinted with your company name/logo and made available for Attendees as they register. Provide your company's lanyards to Attendees before anyone else has the opportunity.

• Cost: $5000 + Exhibitor to supply lanyards
• Close Date: March 1
• Current Sponsor: TravelCenters of America LLC

Want to show that your company belongs among the heavy-duty trucking industry elite? Then walk onto the big stage and say hello to more than 18,000 captivated potential buyers. Your company will be a hot topic well before, during and long after the show. Attendees will be ever grateful that your company helped them make special memories while visiting the 2010 Mid-America Trucking Show.

• Cost: Depends on act, co-sponsors, event pricing, etc.
• Close Date: January 1

Set in a premium location, the Exhibitor Lounge is a place for Exhibitor's to relax, work quietly, ship packages, or get something to eat. Your company will be top of mind when industry professionals take a break from the busy show floor.

• Cost: Varies depending on services provided
• Close Date: March 1

Nearly 30,000 industry representatives pre-register to attend MATS every year. This exclusive sponsorship gets you front of mind with these Attendee's by way of a banner ad on the registration page, a banner ad and copy on the confirmation page and a banner ad and copy in the confirmation email!

• Cost: $5000.
• Close Date: TBA

The number one way attendees are updated on show events is the official Attendee Newsletter. Sponsor this email blast to promote your product to pre-registered and potential MATS Attendees before they get to the show and make sure they come to your booth first. Include a banner ad and paragraph of text, limited to 2 non-competing sponsors.

• Cost: $3000
• Distribution: 6 scheduled emails; over 392,000 recipients
• Close Date: February 1

A total of 8 strategically placed show floor plans designed to familiarize Attendees with their location and the location of Exhibitor booths. Sponsors will have their artwork placed above the show floor plan on a 4' Wide x 6' Tall billboard along with an arrow pointing to their booth. Attendees will be extremely thankful for your assistance in guiding them through the show.

• Cost: $8000 + Exhibitor to supply artwork for signs
• Close Date: March 1

This sponsorship allows the Exhibitor to distribute coffee and doughnuts sporting their company logo to Attendees arriving at the 2010 show. Featuring an excellent location, this has become incredibly popular with MATS guests. You'll be amazed at how many Attendees turn-out for free food and drink.

• Cost: $4000 + Exhibit space. Exhibitor to supply coffee and mugs.
• Close Date: March 1
• Current Sponsor: Mobil Delvac

If you're looking for maximum exposure, you'll definitely want to consider our Cup Sponsorship. Souvenir cups of your own design will be available to all Attendees purchasing drinks at the concession stands.

• $5000 + Exhibitor to supply 15-20K 20oz. wax paper cups
• Close Date: March 1
• Current Sponsor: Western Star

Want your company's logo in the hands of each & every MATS Attendee? You can make it happen by having your company's information printed directly onto 80,000 mag-stripe registration badges. This sponsorship is limited to 6 non-competing companies and is on a first come first served basis.

• Front:
  • 1-1/2"x1" spot
  • Cost: $12,000
• Back:
  • 6 - 1/2"x1" spots
  • Cost: $5000/spot
• Close date: February 15, 2010

Put your give-a-way bag into the hands of MATS Attendees before anyone else has a chance. Bag racks are placed at key registration/entrance locations throughout the entire facility to allow attendees to pick-up a souvenir bag as they retrieve their badge and enter the show. Sponsor may pre-load bags with sponsor promotional materials. Exclusive to one sponsoring company.

• $1500/ Location (7 Locations minimum):
  • South Wing A Registration
  • South Wing C Registration
  • North Wing Registration
  • North Wing (NE) Registratnce
  • West Wing Registration
  • Pavilion Registration
  • Broadbent Registration
• Sponsor to provide 20,000 bags and artwork for bag racks.
• Close Date: March 1
• Current Sponsor: Progressive

A great way to generate Attendee participation. Plan a major give-a-way in conjunction with The Mid-America Trucking Show. Limited to prizes worth $5,000 or more.

Contact us for complimentary promotional opportunities.

One of the best ways to enhance your company's impact at the 2010 Mid-America Trucking Show is to promote your company with pre-show and post-show mailings. Prior to the show, targeted mailings can promote company products and services, highlight new products and services, outline changes within the company and increase booth traffic by describing booth location, activities and offerings. After the show, Exhibitors can use a post-show mailing to get in touch with Attendees that may have missed their booth or to provide additional information regarding products displayed at the show.

Exhibit Management Associates, Inc. offers the names and contact information of registered Attendees to Exhibitors to help with their pre-show and post-show marketing. This information is made available in a wide variety of formats including: pre-printed mailing labels, CD-ROM in several formats or by e-mail.

For additional information or to order by phone, please call Toby Young at 800-626-2370 or via e-mail at tlyoung@truckingshow.com.