Increase your exposure

The Mid-America Trucking Show Directory & Buyer's Guide is the official publication for the show, providing readers with annual purchasing information and essential show details. The Directory and Buyer's Guide integrates print and digital publishing to reach hundreds of thousands of trucking professionals before, during, and after MATS, making it the best single marketing resource to reach attendees at all stages of the buying process. Ask about enhanced listings, floor plan map logos, product showcase listings and other added-value benefits for advertisers.

Click the image below to view the 2012 Directory & Buyer's Guide media kit, or CLICK HERE to download the PDF version.

Click here to view the 2011 digital edition of the MATS Directory.

Our web site offers 24 hour a day access to everything the show has to offer. Our site is part of our continued commitment to showcasing our Exhibitor's products, ideas, and innovations to our Attendees. During the months preceding the show, the site sees more than 50,000 visitors each month. Visitors are registering to attend the show, using the floor plan and exhibitor search to develop their itineraries, and researching seminars and special events. Don't miss the opportunity to reach these potential customers - those planning to visit the show as well as those unable to attend.

Click here to download the Web Advertising Rate Card.

On-site advertising extends your reach outside the booth by placing your message in high-traffic areas (registration, entrances, special events) that reach qualified attendees and increase your booth traffic brand awareness. Please review our rate card for a full list of opportunities and rates.

Do you want to reach more than 300,000 members of the trucking industry every year?

As the most viewed feature of the Mid-America Trucking Show web site and one of the most popular sections of the Mid-America Trucking Show Directory & Buyers Guide, the Product Showcase is a perfect opportunity to expose your product and/or service to an attentive audience of tens of thousands of visitors per month.

Receive a complimentary MATS Product Showcase listing when you advertise in the Show Directory & Buyer's Guide with a 1/2 page ad or larger.

Want your booth to stand out in the crowd and promote your location to attendees prior to their arrival?  Feature your company's logo directly on our floor plan.  The MATS floor plan is one of most utilized portions of our on-site Show Directory. An incredible opportunity to announce your company's presence and drive Attendees to your location at MATS.

For questions regarding map logos, please e-mail Adam Weckman or call (800) 626-2370.

Your company's listing in the MATS Directory & Buyer's Guide will pop off the page with your full-color company logo positioned above the listing information. Don't miss this low cost opportunity to engage readers and further leverage your company's position with qualified readers.

For questions regarding enhanced listings, please e-mail Adam Weckman or call (800) 626-2370.

One of the best ways to enhance your company's impact at the 2012 Mid-America Trucking Show is to promote your company with pre-show and post-show mailings. Prior to the show, targeted mailings can promote company products and services, highlight new products and services, outline changes within the company and increase booth traffic by describing booth location, activities and offerings. After the show, Exhibitors can use a post-show mailing to get in touch with Attendees that may have missed their booth or to provide additional information regarding products displayed at the show.

We offer the names and contact information of registered Attendees to Exhibitors to help with their pre-show and post-show marketing. This information is made available in a wide variety of formats.

For additional information or to order by phone, please call Toby Young at 800-626-2370 or via e-mail at tlyoung@truckingshow.com.

You're sure to get the attention of the Attendees and save postage in the process. Include your show promotion with our Attendee Invitations. Not only do you place your promotion in front of every prospective Attendee from the previous year, but the piece is sure to be read since it is coming from MATS and contains their credentials to get into the show and express registration information. (Limited to a maximum of 4 non-competing companies/inserts).

• $6000 (8.5" x 3.66" Flat) - $8000 (8.5" x 3.66" Tri-Fold) + Exhibitor to supply inserts

Registration badge lanyards can be imprinted with your company name/logo and made available for Attendees as they register. Provide your company's lanyards to Attendees before anyone else has the opportunity.

Want to show that your company belongs among the heavy-duty trucking industry elite? Then walk onto the big stage and say hello to thousands of potential buyers and influencers. Your company will be a hot topic well before, during and long after the show. Attendees will be ever grateful that your company helped them make special memories while visiting the 2012 Mid-America Trucking Show. More information on past concerts is available here.

Set in a premium location, the Exhibitor Lounge is a place for Exhibitor's to relax, work quietly, ship packages, or get something to eat. Your company will be top of mind when industry professionals take a break from the busy show floor. Give us a call to discuss this sponsorship and how it can be most effective for your company.

Give us a call to discuss this sponsorship and determine the best way to reach your target audience.

The Mid-America Trucking Show garners more attention from National and International Media than any other event in trucking.  Over the course of three days, hundreds of media correspondents from the world over use the Press Room as their base of operations.  This is your company's chance to be the first exhibiting company the working press is exposed to each day. Show the largest contingency of working press gathered in one location your dedication to the trucking industry.

Sponsorship includes:

• Banner recognizing your company as the exclusive sponsor of the Press Room
• Table cards with sponsor name & logo
• Ability to provide a "corporate gift" to the Media as they pick up their badges
• Press Room computers will display your web page
• Branded USB preloaded with your Press Kit will be given to each Media Attendee for storing electronic Press Kits
• Etc.

Nearly 30,000 industry representatives pre-register to attend MATS every year. This exclusive sponsorship gets you front of mind with these Attendee's by way of a banner ad on the registration page, a banner ad and copy on the confirmation page and a banner ad and copy in the confirmation email!

Reserve this premium location just outside of the show's main South Wing entrance. This high traffic location is a great location to drive traffic to your main indoor booth, to distribute souvenir quality give-a-ways such as coffee mugs, to offer special incentives redeemable at your indoor location, or just to interact with Attendees as they enter the show.

The number one way attendees are updated on show events is the official Attendee Newsletter. Sponsor this email blast and reach over 400,000 recipients so that you can promote your product to pre-registered and potential MATS Attendees before they get to the show and make sure they come to your booth first. Include a banner ad and paragraph of text, limited to 2 non-competing sponsors.

A total of 8 strategically placed show floor plans designed to familiarize Attendees with their location and the location of Exhibitor booths. Sponsors will have their artwork placed above the show floor plan on a 4' Wide x 6' Tall billboard along with an arrow pointing to their booth. Attendees will be extremely thankful for your assistance in guiding them through the show.

If you're looking for maximum exposure, you'll definitely want to consider our Cup Sponsorship. Souvenir cups of your own design will be available (at no additional cost) to all Attendees purchasing drinks at the concession stands.

Put your give-a-way bag into the hands of MATS Attendees before anyone else has a chance. Bag racks are placed at key registration/entrance locations throughout the entire facility to allow attendees to pick-up a souvenir bag as they retrieve their badge and enter the show. Sponsor may pre-load bags with sponsor promotional materials. Exclusive to one sponsoring company.

• $1500/ Location (7 Locations minimum):
  • South Wing A Registration
  • South Wing C Registration
  • North Wing Registration
  • North Wing (NE) Registratnce
  • West Wing Registration
  • Pavilion Registration
  • Broadbent Registration
• Sponsor to provide 20,000 bags and artwork for bag racks.