Directory Advertising

The Mid-America Trucking Show Official Directory & Buyer's Guide is read by thousands of qualified buyers, decision makers & trucking professionals. With more than 35,000 copies printed and distributed during the three days of the show, advertising in the Official Show Directory & Buyer's Guide will provide your product and/or company a captive audience of more than 76,000 influential industry representatives.

The Official Directory & Buyer's Guide is a full color, perfect bound publication containing the only hand-held show floor plan, the latest information on new industry products and services, and extensive exhibitor information arranged both alphabetically and by product. Features include seminar schedules, special event information and breaking industry news. Each copy functions as the trucking industry's essential buyer's guide for the entire year, and is extensively utilized by top level management within the transportation industry. The unequaled shelf-life and pass along readership of the Directory provides our advertisers with unparalleled exposure for their advertising dollars.

Advertising in The Official Show Directory & Buyer's Guide is the key component for comprehensive media exposure at MATS 2010. The directory will maximize your company's visibility at the show and dramatically increase booth traffic. This exposure continues throughout the entire year extending your sales far beyond the three days of the Mid-America show.

The Annual Mid-America Trucking Show is the single most important industry event of the year, impacting tens of thousands of industry representatives worldwide. You do not want to miss this opportunity to reach a captive audience of this magnitude! To ensure your success at the 39th Annual Mid-America Trucking Show fax the Advertising Space Reservation Form on the opposite page and reserve your space today.

For information regarding advertising in the Official Directory and Buyer's Guide, please contact Adam Weckman at 1 (800) 626-2370. You may also download the 2010 Show Directory Rate Card and Application by clicking the link below (requires Adobe Acrobat).

To top

Web Site Advertising

Our web site offers 24 hour a day access to everything the show has to offer. Our site is part of our continued commitment to showcasing our Exhibitor's products, ideas, and innovations to our Attendees. During the months preceding the show, the site sees more than 50,000 visitors each month. These Attendees are registering for the show, visiting the floor plan and exhibitor search to map out their route during the show, or finding out what special events are going to be taking place at this year's show. Don't miss out on the opportunity to advertise to those planning to attend the show and even those who may not be able to make the show, but want to see what will be taking place.

For information regarding advertising on the Official Mid-America Trucking Show Web Site, please e-mail Toby Young or call (502) 899-3892.

To top

MATS Product Showcase

Do you want to reach more than 300,000 members of the trucking industry every year?

As the most viewed feature of the Mid-America Trucking Show web site and one of the most popular sections of the Mid-America Trucking Show Directory & Buyers Guide, the Product Showcase is a perfect opportunity to expose your product and/or service to an attentive audience of tens of thousands of visitors per month.

Cost per entry: $300.00

Receive a complimentary MATS Product Showcase listing when you advertise in the Show Directory & Buyer's Guide with a 1/2 page add or larger. To get started, please click here to get started

To top

"Piggyback" MATS Attendee Mailings

You're sure to get the attention of the Attendees and save postage in the process. Include your show promotion with our Attendee Invitations. Not only do you place your promotion in front of every prospective Attendee from the previous year, but the piece is sure to be read since it is coming from Mid-America and contains Attendee badges and express registration information. (Limited to a maximum of 4 companies/inserts).

• Cost: $6000 (8.5" x 3.66" Flat) - $8000 (8.5" x 3.66" Tri-Fold) + Exhibitor to supply inserts
• Close Date: February 15
• Current Sponsors:

To top

Custom Decal Sponsorship

Attendees will see your advertisement/show promo as they enter any of our high-traffic show entrances (South A, South C, West Wing). We will print your show promo as an adhesive decal and affix it to the entrance doors of a lobby of your choosing. Purchasing multiple ads side-by-side (6 max) will allow up to a 16'W x 2' tall message to every Attendee as the enter the doors.

• Cost: $1750 for 2 (1 Front, 1 Back)- 33"W x 24"H Decals + Exhibitor to supply artwork
• Cost: $3000 for 4 (2 Front, 2 Back)- 33"W x 24"H Decals + Exhibitor to supply artwork
• Close Date: March 15

To top

Pens in registration area

Promote your company with imprinted pens supplied to MATS Attendees in all registration lobbies. These pens become walking advertisements as these individuals carry your company name around the show, providing additional exposure as they fill out questionnaires and surveys.

• Cost: $5000 + Exhibitor to supply pens
• Close Date: March 1

To top

Badge Lanyards

Registration badge lanyards can be imprinted with your company name/logo and made available for Attendees as they register. Provide your company's lanyards to Attendees before anyone else has the opportunity.

• Cost: $5000 + Exhibitor to supply lanyards
• Close Date: March 1
• Current Sponsor: TravelCenters of America LLC

To top

Concert Event Sponsorship

Want to show that your company belongs among the heavy-duty trucking industry elite? Then walk onto the big stage and say hello to more than 18,000 captivated potential buyers. Your company will be a hot topic well before, during and long after the show. Attendees will be ever grateful that your company helped them make special memories while visiting the 2010 Mid-America Trucking Show.

• Cost: Depends on act, co-sponsors, event pricing, etc.
• Close Date: January 1

To top

"You Are Here" sign sponsorship

A total of 6 strategically placed show floor plans designed to familiarize Attendees with their location and the location of Exhibitor booths. Sponsors will have their artwork placed above the show floor plan on a 4' Wide x 6' Tall billboard along with an arrow pointing to their booth. Attendees will be extremely thankful for your assistance in guiding them through the show.

• Cost: $6000 + Exhibitor to supply artwork for signs
• Close Date: March 1
• Current Sponsor: Insure My Rig

To top

Coffee Break Sponsorship

This sponsorship allows the Exhibitor to distribute coffee and doughnuts sporting their company logo to Attendees arriving at the 2010 show. Featuring an excellent location, this has become incredibly popular with MATS guests. You'll be amazed at how many Attendees turn-out for free food and drink.

• Cost: $4000 + Exhibit space. Exhibitor to supply coffee and mugs.
• Close Date: March 1
• Current Sponsor: Mobil Delvac

To top

Cup Sponsorship

If you're looking for maximum exposure, you'll definitely want to consider our Cup Sponsorship. Souvenir cups of your own design will be available to all Attendees purchasing drinks at the concession stands.

• $5000 + Exhibitor to supply 15-20K 20oz. wax paper cups
• Close Date: March 1
• Current Sponsor: Western Star

To top

Want your company's logo in the hands of each & every MATS Attendee? You can make it happen by having your company's information printed directly onto 80,000 mag-stripe registration badges. This sponsorship is limited to 6 non-competing companies and is on a first come first served basis.

• Front:
  • 1-1/2"x1" spot
  • Cost: $12,000
• Back:
  • 6 - 1/2"x1" spots
  • Cost: $5000/spot
• Close date: February 15, 2010

Bag Sponsorship

Put your give-a-way bag into the hands of MATS Attendees before anyone else has a chance. Bag racks are placed at key registration/entrance locations throughout the entire facility to allow attendees to pick-up a souvenir bag as they retrieve their badge and enter the show. Sponsor may pre-load bags with sponsor promotional materials. Exclusive to one sponsoring company.

• $1500/ Location (7 Locations minimum):
  • South Wing A Registration
  • South Wing C Registration
  • North Wing Registration
  • North Wing (NE) Registratnce
  • West Wing Registration
  • Pavilion Registration
  • Broadbent Registration
• Sponsor to provide 20,000 bags and artwork for bag racks.
• Close Date: March 1
• Current Sponsor: Progressive

To top

Give-a-ways

A great way to generate Attendee participation. Plan a major give-a-way in conjunction with The Mid-America Trucking Show. Limited to prizes worth $5,000 or more.

Contact us for complimentary promotional opportunities.

To top

One of the best ways to enhance your company’s impact at the 2010 Mid-America Trucking Show is to promote your company with pre-show and post-show mailings. Prior to the show, targeted mailings can promote company products and services, highlight new products and services, outline changes within the company and increase booth traffic by describing booth location, activities and offerings. After the show, Exhibitors can use a post-show mailing to get in touch with Attendees that may have missed their booth or to provide additional information regarding products displayed at the show.

Exhibit Management Associates, Inc. offers the names and contact information of registered Attendees to Exhibitors to help with their pre-show and post-show marketing. This information is made available in a wide variety of formats including: pre-printed mailing labels, CD-ROM in several formats or by e-mail.

For additional information or to order by phone, please call Toby Young at 800-626-2370 or via e-mail at tlyoung@truckingshow.com.

Mailing List Rental Form (.pdf)

To top