FASS Diesel Fuel Systems
OVERVIEW / THE CHALLENGE
FASS Diesel Fuel Systems engineers and manufactures OEM replacement and aftermarket parts for diesel engines. They needed a venue where they could showcase and demo their fuel air separation systems to a targeted audience of heavy duty trucking professionals in order to build brand awareness and generate additional sales.
Objectives
Showcase & Launch New Products, Build Brand Awareness, Lead Generation
Target Audience
Owner-Operators
MATS Solutions
- MATS exhibit space enables FASS to showcase and demo their latest product offerings, while engaging core customers to better understand their needs.
- MATS directory advertising and Logo-Enhanced Listing provide FASS additional exposure outside the booth in order to drive traffic to their exhibit space, and visibility with MATS Directory readers for months after the event.
Dan Jansen, Director of Marketing / Business Development
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Showcase & Launch New Products
“We know that if a guy is walking through our booth, he’s in the trucking industry. They’re able to come by the booth, they’re able to put their hands on the product, see how it works, ask the questions that they’ve been dying to ask and really get a sense of if this is going to help them.”
Dan Jansen / FASS Diesel Fuel Systems
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Build Brand Awareness
“The return is higher because of the targeted audience that we see here. We know that if a guy is walking through our booth he’s in the trucking industry. We don’t get that in a lot of the other shows. This is a place you can educate your customer, you can engage with them, and you know they’re going to be targeted to your specific product or service.”
Dan Jansen / FASS Diesel Fuel Systems
Ready to Plan Your Success?
Showcase your brand, launch your latest products, and win business at MATS.
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Lead Generation
“We see on social media a lot of follow up. ‘Hey, I was at the Mid-America Trucking Show, I asked you guys this’. It starts the conversation and then we’re able to continue that conversation after the show. We see a lot of that and that’s a huge benefit for us.”
Dan Jansen / FASS Diesel Fuel Systems
