The Veterans in Trucking event is a way for MATS, VIT, and our supporting partners to honor our country’s heroes and give back to the people who have given so much for our country. The event will include custom-wrapped tribute trucks, a people's choice vote, and special displays.


  • The Pavilion

Date / Hours

  • March 24-26, 2022
  • Thursday 10AM - 6PM
  • Friday 10AM - 6PM
  • Saturday 9AM - 4PM


Admission is free to all badged MATS attendees

Thanks to our partners

Meet the Veterans

These veterans have been selected by the carriers they drive for to receive a custom-wrapped truck in honor of their service to our country. The drivers will be at MATS with their custom-wrapped trucks.

Terell Johnson

Former Marine, Terell Johnson, drives for Hansen and Adkins, where he enjoys the culture of safety. He's a native Texan, but one of his favorite parts of the job is getting to travel as a driver to scenic, snow-covered places that are different from his home. Terell reflects that in both trucking and the military, “You start as an individual, but by the time (training) is over you are a band of brothers.” You have different, “religions, points of view. But you become one. People from all walks of life come together to form a brotherhood.” Terell says, “It lets me know you can overcome anything. You can always set aside your differences and accomplish the mission.”

Don Welch

Don Welch signed up for the Army in 1977 and now honors his service by driving a True to the Troops wrapped truck. As a civilian, he travels the country he fought to protect, celebrating 33 years with CFI.

Jason Robison

Army Veteran Jason Robison has spent his life around trucks, but 2022 marks a new chapter in his trucking career, with the keys to the latest truck in Continental Express’ Fleet of Heroes. Continental Express presented the custom-wrapped truck Jason in partnership with the national nonprofit Mission 22 to bring visibility to the battle against veteran suicide.

Kevin Knight

In 2016, Kevin Knight joined the Knight Transportation family, where he’s racked up over 650,000 safe miles and was recently presented with a custom-wrapped truck dedicated to the service of Vietnam veterans.

Robert Goodnow

Former Marine Robert Goodnow drives for Hirschbach, where he employs his military background in tactical experience and the drive to complete his mission no matter what. Robert says veterans coming out of the military can grasp being away from loved ones:
“Thanks to my family– I support them financially, but they support me emotionally so I can do the job that’s keeping America going."

Ted Kieffer

Veteran driver Ted Kieffer served for 21 years in the military. Ted spent most of his service overseas driving heavy haul equipment in Germany. Today, he drives for Unlimited Carriers, where he appreciates their commitment to ensuring he has the hometime he needs. The thing Ted most enjoys about driving is that he gets to watch the U.S. countryside change from year to year and the opportunity to look for deals on classic cars to restore.

Ken Mateer

After nearly 22 years in combined military service and a battle with cancer, Ken retired from the military and now drives with ACT. ACT chose Ken to be the recipient of their custom-wrapped Veteran truck because of his powerful story. Watch the video to hear Ken’s story.

Larry Pope

At the age of 17, Larry joined the military and found discipline, structure, and a purpose. Leaving the military, Larry was looking for a similar brotherhood with the same comradery, respect, and sense of purpose. Transitioning into trucking was natural. Larry says that, “Clean Harbors gives you the structure you’re used to. A definite mission” coupled with an expectation that “you’ll get your mission done… that you’ll do what needs to be done, without supervising or second guessing.”