MATS Case Studies

MATS Exhibitor Success Stories

From small businesses to fortune 500 corporations, see how MATS helps them succeed in the business of trucking.

Pilot/Flying J

"MATS is a great way to meet thousands and thousands of drivers, hear what is new and trending in the industry, and to see what other companies are doing that’s new and exciting."

The Mid-America Trucking Show provides Pilot Flying J with face-to-face engagement with their core customers. The direct connection with current and new customers enables Pilot Flying J to get immediate feedback, inform product development, and so much more at one event.

Exhibitor Category
Maintenance and Repair Products / Services
Event Objectives
Showcase new products, Customer relations, Product testing
See the interview

Truckstop.com

“The Benefit of coming to MATS is the ability to be face-to-face with our customers and engage them one-on-one."

The Mid-America Trucking Show provides Truckstop.com direct, face-to-face engagement with the entire trucking industry. This allows Truckstop.com to garner feedback, inform product roadmap, launch new products, connect with current and new customers, and so much more at one event.

Exhibitor Category
Apps, Software, Tech Products
Event Objectives
Generate leads, Customer relations, Showcase new products, Product testing
See the interview

Find Truck Service

“We come to MATS because it is exactly the show we need to reach our customers, our users, even our partners.”

The Mid-America Trucking Show helps Find Truck Service build relationships that matter. Whether B to B or B to C, MATS is often the initial seed to a long term business relationship that extends well beyond the 3 day event.

Exhibitor Category
Mobile App/Maintenance Products & Services
Event Objectives
Brand awareness, Connect with industry partners, Showcase new products, Product testing
See the interview

RoadWorks Manufacturing

"If you’re at MATS, it means that you are somebody... This is where everybody gets to know your name."

The Mid-America Trucking Show connects RoadWorks to a global marketplace of trucking industry buyers, dealers, distributors, and manufacturers - helping develop connections to grow their business from regional to an international level.

Exhibitor Category
Manufacturer
Event Objectives
Connect with industry partners, Generate leads, Showcase new products
See the interview

Trailstar

"MATS helps us to get exposure and the kind of exposure you can't get any other place. It would take you five years to get in front of this many people at one time."

The Mid-America Trucking Show provides Trailstar a platform to showcase new products and efficiently reach a massive qualified audience. In addition Trailstar is able to engage customers about product changes, and generate leads for new sales.

Exhibitor Category
Manufacturer
Event Objectives
Showcase new products, Generate leads, Market research
See the interview

Detroit Reman / Alliance Truck Parts

"There are so many examples of business opportunities and resolutions that all happen here at the Mid-America Truck Show that you wouldn’t find anywhere else "

The Mid-America Trucking Show connects Detroit Reman with end customers so they can address challenges and provide solutions. The face-to-face time with attendees allows Detroit Reman the opportunity to maintain the integrity of their brand by providing their end customers a positive brand experience.

Exhibitor Category
Manufacturer
Event Objectives
Build brand awareness, Customer relations, Showcase new products
See the interview

Uniroyal Tires

MATS really helped us launch the brand and be a huge success in the market.

The Mid-America Trucking Show provides Uniroyal Tire access to a cross-section of the trucking industry helping them successfully launch new products/services, conduct market research to inform the development of future products, connect with OEMs and customers, and build their brand with distributors and end-users.

Exhibitor Category
Manufacturer
Event Objectives
Build Brand Awareness, Showcase new products, Connect with industry partners
See the interview

KeepTruckin

"Our ROI is massive lots and lots of face time with customers feedback and then opportunity to work with them"

The Mid-America Trucking Show connects keep truckin with the hard-to-reach industry segments they want to engage. The result for Keep Truckin is the opportunity to conduct market research to inform the development of future products, and generate leads.

Exhibitor Category
Apps, Software, Tech Products
Event Objectives
Customer relations, Product testing, Showcase new products, Generate leads
See the interview

Omer North America

"You really get a million dollar's worth of value out of your money spent."

The Mid-America Trucking Show controls cost for exhibit space and all other essential exhibitor services to allow companies like Omer North America to focus their efforts on the show and not their budget.

Exhibitor Category
Manufacturer
Event Objectives
Build Brand awareness, Showcase new products, Connect with industry partners
See the interview

FASS Diesel Fuel Systems

“The return is higher because of the targeted audience that we see here. We know that if a guy is walking through our booth he’s in the trucking industry.”

The Mid-America Trucking Show provides FASS an environment of industry professionals that are quick to engage and ready to be educated about new products. The results for FASS are feedback on existing products and high quality leads long after the show is over.

Exhibitor Category
Manufacturer
Event Objectives
Showcase new products, Generate leads, Customer relations, Brand awareness
See the interview

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